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Do you really know your ideal customer?
More importantly, do you keep them in mind when crafting content?
If not, it’s time to create your customer avatar. Creating a customer avatar – also known as a customer profile – can help you get a more concrete vision of what makes your ideal customer tick. The more you know about your target clients, the easier it is to develop a marketing strategy that addresses the triggers that help them make buying decisions.
If you haven’t tried this, now’s the best time to start.
Check out my latest article published on the Content Forest blog – Do You Really Know Your Target Audience? – 5 Essential Tips for Crafting a Customer Profile or Avatar
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A content marketing strategy is just as good as the quality of the content itself. It should be well written, informative, and easy to read – while helping you accomplish your marketing goals.
Writing for the web has some distinct differences from print media, the primary difference being that you have two audiences: your readers and search engines. If you are new to the medium of publishing on the web, here are some useful tips to help please both your visitors and the search engines.
Check out my latest guest post article on Content Forest – Tips on Writing for the Web.
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It’s no secret that crafting free reports is a great way to capture more leads.
According to Neil Patel, one report he created generated in over 8,400 email opt-ins – and email opt-ins are a great way to measure leads. In his post he describes the result (emphasis mine):
“If you want to increase your traffic, don’t focus on the same tactics everyone else is using. Spend the time to go above and beyond by creating exceptionally good content.”
Check out my latest guest post article at Content Forest on Crafting a Free Report to Get More Leads Online.