Photo Credit: Flickr/jdhancock
Do you really know your ideal customer?
More importantly, do you keep them in mind when crafting content?
If not, it’s time to create your customer avatar. Creating a customer avatar – also known as a customer profile – can help you get a more concrete vision of what makes your ideal customer tick. The more you know about your target clients, the easier it is to develop a marketing strategy that addresses the triggers that help them make buying decisions.
If you haven’t tried this, now’s the best time to start.
Check out my latest article published on the Content Forest blog – Do You Really Know Your Target Audience? – 5 Essential Tips for Crafting a Customer Profile or Avatar