So What’s Really my ROI on Social Media

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Photo Credit: sxc.hu/brainloc

Businesses can be reluctant to harness the power of social media marketing because they are unclear about how to determine its ROI. They feel that social media, which is full of idle chatter and trivialities, is too fuzzy to use for business purposes. How do you measure the ROI of a something as ephemeral as a tweet or a Facebook post?

Check out my latest guest post article published on Content Forest on So What’s Really my ROI on Social Media.